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Posted on Customer Discovery, Jobs-to-be-Done

From Customer Discovery Conversations to Insight

December 6, 2017 By Robert de Bruijn 7 min read

Making sense of prototypes and models

February 6, 2017 By Robert de Bruijn 6 min read

The Rise & Demise of Qualcomm’s Venture Fest

January 30, 2017 By Robert de Bruijn 15 min read

Teaching strategic marketing through business model innovation

January 25, 2017 By Robert de Bruijn 7 min read