From Customer Discovery Conversations to Insight
Customer Jobs-to-be-Done in a Nutshell Customer jobs theory provides an answer to the question: what causes a customer to purchase and use a particular product?
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Making sense of prototypes and models
With several contemporary movements addressing faster, leaner innovation to choose from – including design thinking, agile engineering, lean startup, value proposition design and customer development
Teaching strategic marketing through business model innovation
I recently redesigned a strategic marketing management course applying the process and tools described by Patrick van der Pijl in Design Better Business. This article